SEO & Email Marketing Lead

Location: Denver, CO

Department: Marketing

Type: Full Time

Min. Experience: Mid Level

The SEO & Email Marketing leader will create the vision, strategy, and a scalable demand gen model that will drive FullContact’s website SEO and Email marketing to become a lead generation machine.

The ideal candidate should demonstrate a passion and leadership competency for data-driven planning, decision making and execution to meet business objectives.  This key role reports directly into the VP of Marketing.

 

Out of state applications are welcomed, but relocation assistance is not offered for this role.

 

SEO Strategy & Implementation

  • Create strategies for website content, information architecture and layout which appeal to target personas and are effective in communicating our competitive advantage
  • Implement rigorous and continuous site testing strategies to enhance the lead generating effectiveness of FullContact.com
  • Produce a keyword strategy and analysis toolset in collaboration with Paid Acquisition Manager, sharing insights and opportunities across roles
  • Develop link-building strategies and link architecture to aid search engine visibility.
  • Collaborate with internal teams to ensure that day-to-day operations take SEO impact into consideration.
  • Coordinate with Social and Content functions to ensure synergy and optimization of our online presence
  • Keep pace with the changes in the SEO industry and trends to ensure compliance and efficiency with the latest SEO guidelines and algorithms.

SEO Measurement

  • Obsess over customer data and business data to monitor progress toward goals
  • Gain a deep understanding of our MA platform and the sales funnel to create effective lead scoring models, increasing SALs and conversion rates.
  • Ensure that inbound website traffic can be converted into known leads through a best-in-class online experience
  • Provide an exceptional level of SEO reporting which includes detailed insights and actionable next steps which tie-back to overarching business objectives.

Email Strategy & Implementation

  • Drive and grow prospect email strategy, taking on responsibility for segmentation, forecasting, testing and overarching direction of prospect email program including personalization and segmentation strategies, A/B and multivariate testing.
  • Create and execute comprehensive email campaigns including complex automations, prospect  journeys and nurturing
  • Work with Product Marketing product leaders to develop the appropriate e-mail cadence and calendar for each channel.
  • Comply with CAN-SPAM guidelines and manage governing email list recipients

Email Measurement

  • Develop the appropriate analytics to track email campaign performance and measure success.

Requirements:

  • 7+ years of digital marketing experience, with specialisms in SEO & email marketing, and with a proven track record in driving customer acquisition and revenue growth.
  • Experience with B2B demand gen strategies, programs, and analytics
  • Experience marketing to SMBs, enterprises and mid-market companies
  • Excellent analytical skills with experience measuring marketing attribution
  • Strongly KPI oriented: acquisition, conversion, ROI.
  • Exceptional understanding of all aspects of digital marketing and analytics, especially SEO, natural search, and email marketing.
  • Knowledge of email marketing best practices and industry best practices.
  • Strong knowledge and experience with Business Related Analytics Software
  • Strong communication and team-oriented
  • Self-motivated and self-directed, with demonstrated ability to work well with people.
  • Experience building out prospect lifecycle programs
  • Highly organized and able to manage multiple workstreams.

 

* FullContact is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

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